The Brew Noob

I found this creative work designing labels for an imaginary beer, and have to wonder: what creativity might be untapped (pun intended) in the craft beer community?  To be sure there is a ton of creativity poured (pun intended) into the brewing process itself, not to mention the marketing and packaging of it.  Still I’ve noticed beer names and logos tend to appeal to those of us who already know and love craft beer, so I’m glad designers are trying out new ideas for labels and packaging that might interest those outside the core audience of beer lovers to give craft beer a try!

via megankizzort:

Logo, label and bottle for the fictional microbrewery Hudson’s Bay.

Identity program and package design.

Magazine ad and point-of-purchase display, all for my Advanced Graphic Design class.