Why women are at the center of Craft Beer's future
Often overlooked in the story of the growth of craft beer is the integral role women have played in developing the movement. This could be partly due to the fact that most beer advertising targets men, although many women also enjoy tasty beers in spite of marketing. Although for some the gender stereotypes of “beer drinkers” may not immediately call women to mind, increasingly women make up a growing core of the craft beer movement. In my own experience I know at least one woman who’s shown me that enjoying tasty beer is better with the right person to share them with…
Ultimately the preference of craft beer a question of good taste in food and drink, not the gender of those who enjoy tasty beverages.
