What makes a craft beer Brand?
Besides brewing tasty beers, there are lots of other choices a brewery can make that impacts not just the beers we choose but how we enjoy them. Especially when we’re trying new beers, marketers have an opportunity to use original branding to help their beer stand out on the refrigerator case. But there are a number of choices beyond the label, like what kinds of bottles or cans to use, that can also effect the taste. On Quora, here are some answers from beer lovers about what makes a great brand great; what characteristics do you think help make good beer into a memorable brewery brand?
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drinkipa answered:
For its knowing that the people who are making the beer still care about a quality product and don’t care about money. I.E. DFH etc…
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brewnoob posted this
