InBev takeover dilutes loyalty to Anheuser-Busch in St. Louis
Generations of local loyalty is eroding in the wake of InBev’s 2008 hostile takeover of Anheuser-Busch — a St. Louis tradition since 1852, when it was called Bavarian. For Schlafly and other small breweries in the city, it’s an opportunity to exploit the increased interest in craft beers nationwide.