If you’ve watched New Girl as often as me, you may have noticed the cast members regularly drinking Heisler beers.  Since I’ve never seen the beer on stores shelves, I searched for “Hessler” online (the label is hard to read on TV).  Turns out Heisler is not a real beer brand (contrary to some forum threads), but instead is the created by the TV/Film team at Independent Studio Services (ISS), and is one of several beer styles they’ve designed.
Among the fake/prop beers used by the Hollywood creative group, Heisler seems to be the most well traveled, moving between the worlds of several TV and Film universes.  Here’s a few places you may have seen Heisler featured in:
American Pie: Band Camp
Beerfest
Bones
Burn Notice
CSI: Crime Scene Investigators
Desperate Housewives
Dollhouse
Everybody Hates Chris
Happy Endings
Heroes
How I Met Your Mother
Malcolm in the Middle
My Name is Earl
New Girl

Prison Break
Star Trek: Enterprise
Superbad
The Shield
Terminator: The Sarah Conor Chronicles
Training Day
Two and a Half Men
Veronica Mars
Weeds
White Collar
Read more about beers inspired by TV shows during TV Week on BrewNoob blog.

If you’ve watched New Girl as often as me, you may have noticed the cast members regularly drinking Heisler beers.  Since I’ve never seen the beer on stores shelves, I searched for “Hessler” online (the label is hard to read on TV).  Turns out Heisler is not a real beer brand (contrary to some forum threads), but instead is the created by the TV/Film team at Independent Studio Services (ISS), and is one of several beer styles they’ve designed.

Among the fake/prop beers used by the Hollywood creative group, Heisler seems to be the most well traveled, moving between the worlds of several TV and Film universes.  Here’s a few places you may have seen Heisler featured in:

  • American Pie: Band Camp
  • Beerfest
  • Bones
  • Burn Notice
  • CSI: Crime Scene Investigators
  • Desperate Housewives
  • Dollhouse
  • Everybody Hates Chris
  • Happy Endings
  • Heroes
  • How I Met Your Mother
  • Malcolm in the Middle
  • My Name is Earl
  • New Girl
  • Heisler on New Girl
  • Prison Break
  • Star Trek: Enterprise
  • Superbad
  • The Shield
  • Terminator: The Sarah Conor Chronicles
  • Training Day
  • Two and a Half Men
  • Veronica Mars
  • Weeds
  • White Collar

Read more about beers inspired by TV shows during TV Week on BrewNoob blog.

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