Are women less likely to drink beer because it’s not “light” enough?  It seems like there’s a surplus of light beers on the market already reaching lower calorie counts, and I’m sure the Ladies of Craft Beer will disagree bout how beer should taste…
via beeriety:

Brewers launch new female-friendly beers - Morning Advertiser
Today in moderately offensive beer news… 
Molson Coors, the Carling brewer, will reveal a new beer for women today called Animee, according to media reports this weekend…
Animee, from the French word for motivated, is billed as “bloat-resistant” - less gassy and lighter tasting than most beers. The company spent two-and-a-half years developing the beer at a cost of £1m.

It’s also being billed as “a real alternative to white wine and champagne.” You know, stuff that girls drink. 

Are women less likely to drink beer because it’s not “light” enough?  It seems like there’s a surplus of light beers on the market already reaching lower calorie counts, and I’m sure the Ladies of Craft Beer will disagree bout how beer should taste…

via beeriety:

Brewers launch new female-friendly beers - Morning Advertiser

Today in moderately offensive beer news… 

Molson Coors, the Carling brewer, will reveal a new beer for women today called Animee, according to media reports this weekend…

Animee, from the French word for motivated, is billed as “bloat-resistant” - less gassy and lighter tasting than most beers. The company spent two-and-a-half years developing the beer at a cost of £1m.

It’s also being billed as “a real alternative to white wine and champagne.” You know, stuff that girls drink. 

  1. watermeloncholy reblogged this from urfrndsvnnh and added:
    Most, if not all light beers taste like crap.
  2. urfrndsvnnh reblogged this from brewnoob and added:
    NO JOKE: I know more MEN that drink light beers than WOMEN.
  3. brewnoob reblogged this from beeriety and added:
    Are women less likely to drink beer because it’s not “light” enough? It seems like there’s a surplus of light
  4. tronlives reblogged this from jynxierose and added:
    …really y’all?
  5. mixtapemedusa reblogged this from sorachamary and added:
    i’m kinda offended by this, considering i’m a lady beer drinker. But I like full bodied stout like beers. Often my line...
  6. damngina reblogged this from nirak
  7. jynxierose reblogged this from becomingbrina and added:
    WTG Brina! (I don’t drink beer but I sure as hell won’t drink this….)
  8. thisisthepunkcabaret reblogged this from oh--susquehanna
  9. epouvante reblogged this from chuckgivens
  10. nirak reblogged this from nesbittslimesoda and added:
    “less gassy” So… flat beer for women?
  11. chuckgivens reblogged this from 21stgoddamncentury and added:
    You sir, win “Zinger Of The Day!” Haha nice one!
  12. 21stgoddamncentury reblogged this from whiskey-robot and added:
    I’m still waiting for them to also make a beer that men like. Or that anyone likes.
  13. whiskey-robot reblogged this from allthewhiskeyinheaven and added:
    I would rather drink all the scotch and all the medium-dark, non-“Lite” beer! I am real! There are more of us out there!
  14. oh--susquehanna reblogged this from frankenreagan and added:
    ^^couldn’t agree more with what the previous person said.
  15. nesbittslimesoda reblogged this from allthewhiskeyinheaven and added:
    Because I totally don’t know women who shotgun beers at all.
  16. allthewhiskeyinheaven reblogged this from beeriety and added:
    I can’t even with this right now. Ugh. Just… fuck.
  17. thekristenshow reblogged this from beeriety and added:
    I was unaware that the beer already on the market was unfriendly to females. Seems pretty friendly as it’s going down my...
  18. somekindofstranger reblogged this from frankenreagan and added:
    Everything about this is wrong and I hate it. Also *look at previous comment* I’m with you!
  19. frankenreagan reblogged this from boiledbones and added:
    Oh cool, something to wash out my mouth with when I’m done chugging whiskey.
  20. aambera reblogged this from beeriety and added:
    Men of tumblr, I probably know more about beer than you do, and I can probably out drink you. I will accept all...
  21. apinetree reblogged this from owlsandelephants and added:
    haha, oh, how thoughtful of them!
  22. sorachamary reblogged this from beeriety and added:
    Interesting, but this lady loves any good beer.
  23. dbmurphy reblogged this from boiledbones and added:
    Right. So these corporate blokes are all sitting ‘round a table going, “We’ve got 3000 gallons of damn near flat beer we...
  24. becomingbrina reblogged this from kellybels and added:
    what in the actual fuck. so my enjoyment of every other beer out there is unfeminine? it never occurred to me that one’s...
  25. indiemaiden reblogged this from beeriety
  26. owlsandelephants reblogged this from beeriety and added:
    ????????????????????????????
  27. failedtofail reblogged this from thenewhotness and added:
    They say this beer is for woman, but i think we all know a few guys that’ll be drinking it too because they are giant...
  28. at-at reblogged this from queen-of-everything and added:
    Oh look another product designed to let prissy women pretend they are not human and absolutely do not have bodily...
  29. kellybels reblogged this from thenewhotness and added:
    LOLZ. Give me all of the beers. Gassy and bloaty is my thing.

Accent theme by Handsome Code

Testing brews so that you can enjoy tasty beers! Reviewing beers 140 characters at a time and sharing the best of craft beer culture.



Follow @BrewNoob on Twitter for 140 character beer reviews and more:

twitter.com/brewnoob

view archive



About the Author

Ask the Brew Noob anything

Submit a brew review