I’m all in favor of the idea that too much beer advertising/marketing is directed towards “men”, but this new beer targeted towards women seems a bit patronizing.  After all if women don’t already enjoy the taste of beer (and of course many do), why would they pick this product over any number of malt beverages? Or cocktails, wine, soda, juice, water, etc?
Also “Witness the chickness!” may be one of the weirdest slogans/tag lines I’ve heard for any beverage type, but I digress…
via beeriety:

Chick: a new beer made for women.
Ugh. Beer is for everyone. It does not need to be gendered one way or another.
via villagevoice

I’m all in favor of the idea that too much beer advertising/marketing is directed towards “men”, but this new beer targeted towards women seems a bit patronizing.  After all if women don’t already enjoy the taste of beer (and of course many do), why would they pick this product over any number of malt beverages? Or cocktails, wine, soda, juice, water, etc?

Also “Witness the chickness!” may be one of the weirdest slogans/tag lines I’ve heard for any beverage type, but I digress…

via beeriety:

Chick: a new beer made for women.

Ugh. Beer is for everyone. It does not need to be gendered one way or another.

via villagevoice

  1. kiraleei reblogged this from andymboyle
  2. bonefolders reblogged this from fuckyeahbeer and added:
    This has to be a joke. Women do not need a special beer.
  3. angeyange reblogged this from fuckyeahbeer
  4. honeysucklebabysbreath reblogged this from fuckyeahbeer
  5. firelily reblogged this from fuckyeahbeer and added:
    I’d call it stupid and sexist, why? Why is a “chick” beer a light beer anyway?
  6. marchingduck reblogged this from fuckyeahbeer and added:
    I call it marking genius! Men make up the bulk of advertising targets for beer. But its a very known fact that women do,...
  7. fuckyeahbeer reblogged this from villagevoice
  8. missrupa reblogged this from harharhar and added:
    okay seriously when I am old enough to drink and want a beer, i’ll just get a goddamn beer. I don’t need some novelty...
  9. jazah reblogged this from harharhar
  10. flavthebaddest7 reblogged this from harharhar
  11. atman-is-brahman reblogged this from beeriety
  12. brewnoob reblogged this from beeriety and added:
    I’m all in favor of the idea that too much...advertising/marketing
  13. nowherezone11 reblogged this from dr-wtfox and added:
    It looks like someting my professor’s five-year-old girl could create…jfc.
  14. peace-bone reblogged this from beeriety
  15. embermadrone reblogged this from villagevoice
  16. ornamentedembellished reblogged this from bookh8r and added:
    I would rather cut off my own arm than drink this beer. A carrier shaped like a purse? Really?
  17. bookh8r reblogged this from imalreadyoverthis and added:
    Omg thanks guys, now I can safely participate in some of “your” interests!!! This is worse than that gin for ladies
  18. foxysteve reblogged this from beeriety and added:
    Really? They make gender-specific
  19. goodfriendali reblogged this from morganwolf and added:
    Yeah, I’ll… I’ll have some Sam Adams, thanks….There’s so much I want to say about the design choices here, but I don’t...
  20. zombiekillz reblogged this from throwingmilkshakesatcars and added:
    The font they used on that beer is horrible. It screams unintelligent, ditzy ‘girl’ and reminds me of msn messenger when...
  21. notsurewhom reblogged this from beeriety and added:
    Witness the chickness…wow…
  22. 24cylinders reblogged this from beeriety and added:
    a man for drinking Men’s Room
  23. thecaitfish reblogged this from harharhar and added:
    neckline if you know what I mean.” I just lol’d into my Grolsch. Take that, stupid sexist beer.
  24. morganwolf reblogged this from dr-wtfox and added:
    I’m pretty sure they straight up did that label in Curlz. Also, if there was anything in the world that could make me...
  25. alisaexplainsit reblogged this from harharhar and added:
    neckline if you know what I mean.”
  26. lady-bear reblogged this from nicotinecoughdrop
  27. nicotinecoughdrop reblogged this from dazaibrosamu and added:
    HOW FUCKING DARE YOU BESMIRCH THE WORD OF BEER IN SUCH A FOUL DISPLAY OF ARROGANCE?! Everyone drinks fucking beer....
  28. byron-dropthey reblogged this from beeriety and added:
    I can’t cosign on this either. I fully appreciate...woman who can enjoy the finer, “manly”...
  29. jenandtonic reblogged this from summerjames and added:
    Where’s that picture of Johnny Cash and his middle finger when you need it?
  30. fakebeersnob reblogged this from whiskey-robot and added:
    Let’s all sit back...shake our heads.
  31. dazaibrosamu reblogged this from vanboobsenstein and added:
    hahahaha everything
  32. foxxilove reblogged this from beeriety and added:
    Girls like beer. Real beer,...light shit. Stop, just stop.
  33. bleachitblack reblogged this from throwingmilkshakesatcars
  34. throwingmilkshakesatcars reblogged this from whiskey-robot and added:
    Because fuck you, that’s why.
  35. geekgirlsmash reblogged this from thelefthandedwifeinhiding and added:
    It’s fucking Curlz. That said, Bitch’s Brew, I would so drink, not so much with Chick. Honestly have the packaging make...
  36. fshk reblogged this from dr-wtfox and added:
    When I was in my early 20s, I briefly dated a guy who called all women “chicks,” even after I pointed out that he...

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