Fill this glass with a Guinness, and reveal a hidden QR code (go ahead and try it now)!
An ad agency has helped Guinness develop a beer glass which shows a QR when it’s filled with their Draught Stout. Of corse the QR codes might work with some other darker beers as well, but I thought it was a clever hack that takes advantage of the uniquely dark, opaque color of a Guinness on draft…
“Simpsons did it!” but is it still a parody when the show’s ads are more creative than the macro-brews they lampoon?
via capcatchers:
why aren’t real #beer companies creative like this??
Are women less likely to drink beer because it’s not “light” enough? It seems like there’s a surplus of light beers on the market already reaching lower calorie counts, and I’m sure the Ladies of Craft Beer will disagree bout how beer should taste…
via beeriety:
Brewers launch new female-friendly beers - Morning Advertiser
Today in moderately offensive beer news…
Molson Coors, the Carling brewer, will reveal a new beer for women today called Animee, according to media reports this weekend…Animee, from the French word for motivated, is billed as “bloat-resistant” - less gassy and lighter tasting than most beers. The company spent two-and-a-half years developing the beer at a cost of £1m.
It’s also being billed as “a real alternative to white wine and champagne.” You know, stuff that girls drink.
Since I started drinking at 30 it’s been Jameson on the rocks, though the Jameson ad campaigns on the subway have made me think maybe I should switch, since those ads clearly convey that if you drink Jameson you’re an asshole or a corporate tool. Or perhaps I’m being dense and this was the way I was supposed to discover I’m an asshole and a corporate tool.Ira Glass in NY Magazine
@AdAge explains how a rejected beer ad came back to haunt Miller Lite.
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