Schlafly introduces a new kind of bottle with G.U.L.P. (Gravitationally Urged Libation Pour) technology. This humorous take on Breckenridge Brewery’s “Gravity Accelerated Pour” tech uses an upside down bottle to provide refreshment.
“You’ve never seen this much science in a beer bottle before,” claims the creators on their YouTube page. Of course their low budget aesthetic is the perfect accompaniment for their April Fools prank. I know I LOL’d.
