Great historic perspective on the business of brewing, from one of the best craft brewers in business today!
via fuckyeahbeer:
@Google Presents Greg Koch: Stone Brewing Co. (by AtGoogleTalks)
If you are interested in marketing and beer, watch the whole presentation. Very good stuff.
Dogfishhead’s latest beer is a collaboration with Google (yes, that search giant), creating a Belgian Dubbel beer they call Urkontinent. It’s name is drawn from the crowd-sourced ingredients from around the world, and is the result of a collaboration by Googlers to comibine ingredients from around the world. Want to try the drink for yourself? You’ll have to journey to Dogfish’s mecca in Delaware brewpub to drink this geeky beer on tap.
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