Fill this glass with a Guinness, and reveal a hidden QR code (go ahead and try it now)!
An ad agency has helped Guinness develop a beer glass which shows a QR when it’s filled with their Draught Stout. Of corse the QR codes might work with some other darker beers as well, but I thought it was a clever hack that takes advantage of the uniquely dark, opaque color of a Guinness on draft…
Among beer geeks/snobs there’s an unspoken presumption that high gravity beer is also high alcohol, and thereby through the science of brewing makes it a high calorie beverage. Likewise, light beer drinkers assume full-bodied taste comes with a steep caloric price.
What you may be surprised to learn is that many beers with strong tastes don’t share high calorie counts; for instance Guinness draught has about the same calorie count as Bud Light. And though light beers rank among the leanest beverages, the difference between their contemporaries is often less than 50 calories, or about the same as the handful of beer nuts your Michelob Ultra swilling friend just tossed back…
Worse yet, we know that light beer drinkers also drink a higher volume of beer for a decreased amount of alcohol, subsequently increasing their caloric intake in order to reach the same level of intoxication (which probably shouldn’t be their goal anyway). And besides, if alcohol consumption can lower your metabolic rate anyway, so how would calorie count from wine and spirts significantly differ your diet’s outcome?
My President drinks a Guinness! If anyone needed further proof of his Irish ancestry, President Obama grabbed a Guinness during his diplomatic tour of Ireland this week.
Brings a whole a new image the old axiom about a political candidate you’d “like to drink a beer with”, doesn’t it? I wonder what he’d look like with a Guinness mustache…
At least the BBC reports as much, quoting some scientists who say this low claorie beverage may be good for your heart. Any excuse is a good excuse, eh?