About beer branding and bootlegs...
- Shep: They have a beer here called "Fat Tire Pale Ale." sounds interesting
- Me: Fat Tire is a @NewBelgium beer, and when I was living in the midwest is was one of my favorites, hard to find on the East Coast.
- Shep: I've seen Fat Tire listed as the brewery many times but never the wrong style too
- Me: Sounds like Fat Tire is a victim of the brewery's own branding, which pushes the style's name above their own brewery
- New Belgium rep: I wouldn't call Fat Tire a victim of anything except being awesome. Twenty years and still a top 10 #craftbeer And just to clarify, Fat Tire is a Belgian Pale Ale. Always has been.
- Shep: I disagree.
- Eric: That was Joel's reverse sarcasm.
- New Belgium rep: If we're getting really technical Fat Tire is an Ameri-Belgo Pale Ale that is Amber in color. An Amber Ale.
- Shep: always thought it was a west coast Yuengling style
- New Belgium rep: Not much in common other than the color. Dry hopped with Willamette hops its our take on a Belgian. I'm not sure if our founder, Jeff Lebesch, ever tasted Yuengling before he brewed Fat Tire. Good question...
- Shep: just being sarcastic again. People west of the Mississippi river want Yuengling, east want Fat Tire
- New Belgium rep: Haha!! You got me. I think it's a tasty beer, though. Still curious if Jeff ever tried it pre Fat Tire.
- Evan: not a week goes by that I don't hear about how much ppl in stl coveted Coors b4 it was here... that fat tire brewery in infinitely more enjoyable
- Dave: My grandpa used to send drivers to CO for a supply of Coors before duck season.
- New Belgium rep: I'm sure there are still people 'bootlegging' Fat Tire into states where we actually sell it
- Me: I know a place here in Brooklyn that bootlegs Fat Tire, but it'll cost ya...
