The Brew Noob

Dirt Cheap is a local discount chain of Liquor and tobacco stores in the St. Louis metro area that serves as “the last refuge of the persecuted smoker”.  Their memorable low-budget ads featuring owner Fred and the Dirt Cheap Chicken (the mascot seen in this ad) were a regular fixture on the TV airwaves growing up in the area.  

To me the store seemed ubiquitous, and with taglines like “Cheap-cheap! Fun-fun!” from their mascot and slogans like “the more she drinks the better you look”, hardly adding glamor to this young adult’s impression of beer drinkers.  Indeed, the store carried their own line of Dirt Cheap Beer, presumably to compete alongside St. Louis mainstays like Nattie Light and Busch beer.

In retrospect, it’s kind of a small wonder I gained a taste for craft beer at all, growing up in the macro-brew capital and consistently exposed to ads like these for Dirt Cheap.

Samurai seem to love Murphy’s Irish Stout, at least in this 1990’s commercial.

Toasting American Craft Beer Week with @StephenAtHome aka Mr. Colbert, via @beeriety:

Stephen Colbert celebrates American Craft Beer Week.

While we’re not sure about his choice in ‘craft beer’ we appreciate his enthusiasm. They’ll be plenty more celebrating tonight at our meetup in Boston. If you’re around be sure to come join us.

Why lie about where you are when you can teleport? This advertisement from Andes beer proposes a new solution to help you keep drinking with your friends at your favorite public house (especially if you’re avoiding other obligations).